Customer Trends
Customer expectations are always changing. Stay on top of consumer trends and learn what customers want most from businesses like yours, with insights and expert advice on how to improve customer segmentation, experience and retention.
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TrendsTrends
Conscious consumption: Even online, consumers choose to support local businesses
Consumer behaviours and attitudes shifted in many ways as COVID-19 enveloped our reality. But one sentiment has become clear: consumers want to support local businesses, even w...
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TrendsTrends
Could selling on social media help boost your sales?
More than just a new place to broadcast your message, social media can help you to make direct sales.
How to spot a gap in the market: The minds leading the non-alcoholic drink movement
Paying attention to evolving customer needs is essential for any small business. Australian drinking culture has been changing over time. The Australian Institute of Health and Welfare found that younger generations are drinking less – a trend that has been accelerated by COVID-19 isolation. We chatted to three small businesses who spotted the need...
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'Buy now, pay later': Could it help boost your business?
Today, the way your customers expect to book and buy online is more diverse than ever. As a small or medium business, this brings a new opportunity to strengthen your online pr...
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TrendsTrends
Are you harnessing the power of online reviews?
Before choosing to buy, customers are turning to online reviews to see how a business fares. Discover how skillfully managing feedback online can give customers more reason to ...
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TrendsTrends
Telstra Business Intelligence 2020: Insights & advice to help your business thrive
No two small or medium-sized businesses are the same, but there’s one thing most share – a scarcity of resources. When you’re overseeing daily operations, it can be challenging...
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TrendsTrends
3 businesses that are winning with video marketing
Video content marketing has helped a lot of businesses deliver their services – and remain operational – throughout COVID-19. And for many, adopting this technology is not a Ba...
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TrendsTrends
Should you believe what your consumers say?
Effective market research is vital to running a successful business, but how exactly do you ensure that the information you're getting is valid? Consumer research professionals...
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TrendsTrends
Buyer, seller, and controller: The on-demand economy
The on-demand economy is turning the world into the consumer’s oyster. So how can your business benefit? Things work differently in New York. In New York, you walk faster, and ...
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TrendsTrends
Anatomy of a yuccie
The hipster trend is on the decline, but now we have another on our hands. It’s time to meet your new customers. First we had yuppies. Then post-GFC it was all about muppies (m...
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TrendsTrends
Read Fiction to Learn How Customers Think
If you want to understand your customers, pick up a good book and get lost in its characters. Discover what prolific writer and psychologist Hugh Mackay thinks about the insigh...
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TrendsTrends
What will the mobile customer look like in 2015?
Our smartphones are always with us so it’s no surprise it’s estimated that in four years m-commerce will account for the same global sales as e commerce did in 2013. The portra...
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TrendsTrends
Cashing in on our cravings: 6 start ups reveal their recipes for success
We’re a nation of dessert lovers: in fact it could be said we have somewhat of an obsession with confection. We’re mad for macarons, crazy about cupcakes and all scream for ice...
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Should your business have an app?
Australian consumers are showing signs of being sceptical about the value of paid smartphone and tablet apps, a new survey has found.
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TrendsTrends
Retail comes full circle
It’s back to store for etailers as online shopping collection points get physical. On August 12, Craig Woolford, consumer sector retail research analyst at Citi drew attention ...
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TrendsTrends
Can Aussie retail win back fickle digital customers?
Avoid end of financial year (EOFY) stress and ensure your business is well prepared. When three leading minds in Australian Retail recently met to share their views on the...
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TrendsTrends
In first place: Braaap's top 5 social media tips
How motorcycle business braaap gets the most out of social media. Brad Smith was 18 when he designed the motorcycle of his dreams. Then he got on a plane to China in hope o...
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TrendsTrends
Can your customers get through the checkout?
Why Aussies are browsing on mobile devices but not checking out the cart. While the country has the one of the highest rates of mobile device ownership in the world, with 65% f...
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Dealing in real time: How technology is creating a power shift between consumers and retailers
Not so long ago, uttering the word 'showrooming' was enough to evoke a shudder of fear and loathing in a room full of Retailers. The word raised the image of iphone-toting merc...
