Customer Experience

Bridging the location gap: How regional businesses are thriving online

Smarter Writer
Smarter Team

The Smarter Team is made up of business and technology journalists who write to offer insights to small and medium businesses about technology, business know-how and emerging trends.

Smarter Writer
Smarter Team

The Smarter Team is made up of business and technology journalists who write to offer insights to small and medium businesses about technology, business know-how and emerging trends.

As society becomes more digitally connected, technology is helping to unleash the potential of many regional businesses.

Regional Australian landscape

Not so long ago, location was everything for small businesses. Your customers were likely to be people that worked or lived near your shopfront, unless you were based in a tourist destination where business was mostly seasonal. But this is no longer the case. If a small business is operating online successfully, it could probably tell you about its regular customers that have never stepped foot through its physical doors – that’s if it has any.

Here, we look at how regional businesses have defied location limitations to achieve a thriving online presence.

Magpie Goose: Katherine, NT

Based in the Northern Territory, Magpie Goose is far from a big city or the foot traffic of High Street. This fashion label is more than meets the eye: Magpie Goose is a social enterprise that uses fashion as a medium to foster the celebration of Aboriginal culture, people and stories. Through its online store, the label makes its wearable art from remote Australia available across the globe. Its social media and online content help to reach new customers – no matter their location. And to help build trust with shoppers, Magpie Goose’s website demonstrates that it is cyber-secure – with SSL-protection and a comprehensive privacy policy that outlines how its customer data is managed.

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Steels Gate: Dixons Creek, VIC

Steels Gate, like many businesses located in Victoria’s Yarra Valley, is designed to be experienced in person. Fortunately, for those not able to make it to the cellar door, its website is well-equipped for more than bookings and enquiries – it offers the winery’s full range of wine, merchandise and even experiences to try at home. The virtual wine tasting package can be shared by multiple households, so people can join the video call together from anywhere in Australia. While it might not come with the Yarra Valley view, a private tasting with your friends and family on the other side of the country effectively breaks down geographic limitations. The Steels Gate website is secured with an SSL certificate and it details how sensitive data – like customers’ birthdates, needed to complete the checkout process for alcohol products – is managed securely.

Wildflower Holistic Services: Bargo, NSW

Health and wellbeing business Wildflower Holistic Services is located in regional New South Wales. As well as in person, the clinic operates online, offering one-on-one therapy consultations via video and an eCommerce store selling its signature weighted blankets. Wildflower Holistic Services has an impressive digital offering and its products and services can be accessed from just about anywhere. In addition to the expected customer enquiry methods, like email and phone, the website also has a live chat function for instant customer service. Its social media is frequently updated with new, informative content to help keep customers engaged. And along with a cyber-secure website, its online therapy sessions are encrypted and password-protected for patient privacy.

There are plenty of ways to grow your business online if you are located regionally. Offering a service or experience via video is becoming more popular among Aussie small businesses and with the help of tech, you can help improve the overall customer experience. Make sure you consider ways to build customer trust online – by sharing informative content, promptly responding to enquiries and demonstrating that your business is cyber-secure.

Need help protecting your business online?

Telstra Business Cyber Security Services offers 24/7 support and more.

Find out more Need help protecting your business online?

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